In case you have had your head in the sand over the last few months you will be well aware the EU tyre labeling came into full effect earlier this month on November the 1st. It marks the start of a significant change in the industry and the way in which consumers purchase replacement tyres. Officials hope that it will allow consumers to be more informed when buying a product the majority of the population know little about, but is essential. It is also hoped that the introduction of tyre labeling will encourage consumers to be more aware about how green their new tyres are. Almost two weeks in to the introductions, we investigate if EU tyre labeling is having the desired effect across the industry, or if it is an unnecessary introduction which people are not taking note of.
Bridgstones’ take on EU tyre labeling.
Continue reading “IN TREAD: EU Tyre Labeling: Is it already having an impact?” »
