Keeping your customers happy can often be difficult especially if you are running a business against cutbacks and short staff. At this time of year though, let the festive cheer spread through your garage and reap the rewards when you speak to your customers face to face.
Face to face contact with customers is vital in ensuring that your business develops a strong local reputation – after all if a customer is happy with an experience they will be likely to spread the word and bring new customers your way. The most effective form of marketing is of course recommendations, so don’t underestimate the value of speaking with your customers.
When customers come to a garage they may often feel overwhelmed by all the technical terms, so keep it simple and share your knowledge, but most of all be honest with them. Let them know how vital repairs are to their vehicle, or if in fact they are not urgent. They will appreciate your honesty and openness ..which means together you will break barriers of uncertainty and build up a basis of customer trust.
Customers who trust a business are more likely to return time and time again, and remain loyal to you and your garage.
Simple things like asking a customer how they are, and remembering small details will make them feel valued by your business, and lets face it who doesn’t like that.
Why not launch a scheme amongst your staff and actively pursue feedback when you give customers their vehicles back after carrying out repair work. By building on your weaknesses you can create a solid foundation and relationships with customers that will last years.
Our top tip: Be open and honest with your customers and a friendly face that they can rely and trust.