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Michelin launch new tyre range with wet road safety message

Michelin has launched its new range of tyres which focuses on “getting a grip on wet roads” with the Michelin Primacy 3 tyre.

Promoted as “The right tyre changes everything”, Michelin are really placing emphasis on tyre safety with their new range.

The new rang explicitly focuses on tyre safety with:

Excellence in Dry Braking
Excellence in Wet Braking
Excellence in Wet Cornering

Michelin have revealed that the Primacy 3 will gradually replace Michelin Primacy HP.

Phil Baldock, Michelin UK’s Head of Communications, said: “We have sought to convey the message that the right tyre changes everything. By choosing a Michelin tyre you can achieve greater fuel efficiency, longevity and safety – a combination of elements that will deliver all-round better driving performance.”

You can read more about the new range here.

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